5 Steps toward Maximizing Your Online Presence through Your Blog

By now you probably know the value of blogging – and quite likely HAVE your own blog.  And although there are a few blogs out there that get loads of followers and tons of comments, don’t feel too discouraged if you haven’t quite figured out how to maximize yours yet.  

#1.  The first step toward maximizing your blog is to HAVE one.  In the online world, if you don’t have a blog, you actually risk losing a certain amount of credibility.  Remember, you don’t necessarily have to write the blog yourself – you can, of course – but you can also hire a writer, or better yet, go to a shared article server (such as ezinearticles.com) and use the almost limitless number of articles there.  (This is in no way plagiarism, just be sure to read and follow the rules and leave in the writer’s contact information, etc.)

#2.  Put your work up on those same shared articles servers!  If you are writing your own work, get it out there to work FOR you.  Post all of your blogs and articles onto ezinearticles.com or goarticles.com – if your work is good, you’ll find that a variety of people use and feature it in some pretty creative ways.  While you don’t get compensated for this, you DO get to reach great new markets that you may not have ever discovered before.

#3.  TWEET your blogs!  I don’t mean to tweet that you have written a new blog, that’s obvious.  What I’m saying is to break your blog into short pieces of easily digested advice and ideas and post them onto Twitter.  Be sure to put a link to your blog on some of those – or to your website, shopping cart, etc., etc.

#4.  Send your blog or article out to your mailing list as an ezine.  There’s a good tip to keep in mind here, and that’s to post only two-thirds (or less) of the article.  Then, post a link that says, “Click here to read the rest of this article.”  This is a GREAT way to drive traffic to your blog, website, etc., etc.

#5.  Finally, don’t just “have” a blog.  FEATURE your blog!  Join it to your Linkedin Profile and your Facebook Profile – as well as anywhere else you can think of.  On Facebook, if you join the blog through the NetworkedBlogs application, you can invite up to 15 or so contacts to follow the blog every single day.  How would it feel to have 150 followers after ten days?  And there’s a widget you can apply that will actually SHOW how many followers you have through NetworkedBlogs.  You can also feature your blog on some very cool “off” social networking sites, like Fastcompany.com or I-Village.  Just set up a profile and a blog and then post your article there as well.

While you don’t want to use an article in so many places that you get penalized by Google and other search engines, you DO want to make sure that you are maximizing your effort, your expertise, and your online branded recognition.
To your continued success,

Dave Churchville
dave@myclientspot.com
ClientSpot by ExtremePlanner Software
http://www.myclientspot.com

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